Hello Mr Spires
My name is Sean and I am starting my import export company. I really have enjoy all your you tube videos. I wanted to thank you so much for producing them. Do you have any other training that what's on your website? My goal is to have the best import export company. Thank you for your time
All my best
Sean
Thursday, February 17, 2011
Not Uncommon Sentiment
Hi John, Thanks a lot for your quick reply. I read the chapter 8 online, but I want to read the real book. For some reason, I understand the content much better if I read on paper. I will email you after reading. It was so encouraging to hear that you could help me develop a practical strategy. I really appreciate your help! Best wishes, Jing |
Monday, February 14, 2011
Blurb Bookmaker
I am not sure why FEDEX is promoting this publisher (printing association, fedex delivery?) but http://www.blurb.com/ seems to be offering what Apple does regarding putting out a quick book of your own composition, something akin to the old vanity press. Prices seem competitive with Apple, which is to say high, but otherwise I am sure they doa good job.
Saturday, February 12, 2011
Staking Out Territory
A book needs a champion, and who better than the author. Gary North has an excellent recommendation for a doctoral dissertation topic, and I would only add that whoever pursues it should at once organize a web presence to share and promote the topic. It is rare for a doctoral dissertation to make it into publication, today there is no reason every one should not get published and widely distributed.
Sunday, February 6, 2011
Doh! The New Publishing Model
It dawned on me during a conversation with a co-conspirator the other day that the the new book publishing model is the old music publishing model. Recall the old days when music was free on the radio, and you paid for albums and concerts. So now with google books and youtube, you writing is free on googlebooks and your teaching is free on youtube, and people pay for your albums (books) and pay for your concerts (seminars).
Here is the deal... by giving my courses away free on youtube.com, I get very wide distribution worldwide, nd the distribution focusses on those who want the info on the topic... so far some 33,000 uploads. I get nothing from most of those people, but I can track about $5000 a year in revenue from those who do subsequently buy the book or take the seminar.
So it is like radio which was free to the listener, but the closer you got to the artist, the more you paid (album, concert.) Now Paul McCartney gets 5 cents everytime they play Yesterday on the radio, but I also get a few cents everytime someone clicks through on an ad google throws up at viewers watching my videos, so the analogy continues.
Payola was a pay to play scandal in radio, which was unfair because radio waves were limited by law (not by physics, the fact we limit who gets to use what part of the radio spectrum is bad law, economics and physics) and youtube.com has a sort of payola, where you can pay to be the top listing in a search for say my topic, videos on small biz int'l trade. But who cares, it is open and transparent, so it is fair. But I also get my own channel, like having my own radio station, on youtube.com.
You have to think differently, or maybe just old school, to thrive in the new publishing industry.
Here is the deal... by giving my courses away free on youtube.com, I get very wide distribution worldwide, nd the distribution focusses on those who want the info on the topic... so far some 33,000 uploads. I get nothing from most of those people, but I can track about $5000 a year in revenue from those who do subsequently buy the book or take the seminar.
So it is like radio which was free to the listener, but the closer you got to the artist, the more you paid (album, concert.) Now Paul McCartney gets 5 cents everytime they play Yesterday on the radio, but I also get a few cents everytime someone clicks through on an ad google throws up at viewers watching my videos, so the analogy continues.
Payola was a pay to play scandal in radio, which was unfair because radio waves were limited by law (not by physics, the fact we limit who gets to use what part of the radio spectrum is bad law, economics and physics) and youtube.com has a sort of payola, where you can pay to be the top listing in a search for say my topic, videos on small biz int'l trade. But who cares, it is open and transparent, so it is fair. But I also get my own channel, like having my own radio station, on youtube.com.
You have to think differently, or maybe just old school, to thrive in the new publishing industry.
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