August 19, 2010
What is the best way to promote a book? It depends on the book, the author and the audience. What's good for a business book is not necessarily going to work for a religion/spirituality book. Last week I recommended that you create your compelling signature line for emails - the message will change depending on the book and the audience, but this is something that all of you should be doing - children's writers, business writers, self-help, trade fiction, how-to, all writers! Something else that you can all do - submit your book information to the opinion shapers - those book reviewers who are influencing John Q. Public's buying decisions. Jenkins Group offers an easy and economical means to reach book reviewers. Check it out atwww.TheCriticsBookshelf.com Our goal at Jenkins Group is to help small and independent publishers achieve success with their publishing projects. Check in here each week for additional tips and advice, and give us a call if there is anything we can help you with! LITTLE COST OR NO COST BOOK SELLING AND MARKETING TIPS
1. The "big bang" theory is not always necessary. Many books will build their success over time as authors and publishers work on their message and become more experienced in the business. Sometimes it takes a bit to decide what works best for you. Keep working at it and make sure you're doing something every week!
2. Develop sound bites - as mark Twain defined them "a minimum of sound to a maximum of sense." Ask yourself, "What do I want my audience to remember?" Keep these sound bites top of mind to use in newspaper interviews, radio talk shows, elevator speeches, etc.
3. Remember that you are known by the company you keep - get testimonials from powerful names - aim high, think BIG!
4. Promote your book to over a thousand book reviewers at newspapers, magazines, on television, radio and online sources through The Critic's Bookshelf. And, you can also promote to librarians and bookstores through Jenkins Group's monthly Review Direct newsletter. Easy and economical, these programs will help you make a splash and get a leg up on your competition.
Get started on your marketing right now. We're currently taking reservations for September amd the dealine is fast approaching! Take a look at the following and give me a call or send a note to khornyak@bookpublishing.com if you have any questions at all.
What is the best way to promote a book? It depends on the book, the author and the audience. What's good for a business book is not necessarily going to work for a religion/spirituality book. Last week I recommended that you create your compelling signature line for emails - the message will change depending on the book and the audience, but this is something that all of you should be doing - children's writers, business writers, self-help, trade fiction, how-to, all writers! Something else that you can all do - submit your book information to the opinion shapers - those book reviewers who are influencing John Q. Public's buying decisions. Jenkins Group offers an easy and economical means to reach book reviewers. Check it out atwww.TheCriticsBookshelf.com Our goal at Jenkins Group is to help small and independent publishers achieve success with their publishing projects. Check in here each week for additional tips and advice, and give us a call if there is anything we can help you with! LITTLE COST OR NO COST BOOK SELLING AND MARKETING TIPS
1. The "big bang" theory is not always necessary. Many books will build their success over time as authors and publishers work on their message and become more experienced in the business. Sometimes it takes a bit to decide what works best for you. Keep working at it and make sure you're doing something every week!
2. Develop sound bites - as mark Twain defined them "a minimum of sound to a maximum of sense." Ask yourself, "What do I want my audience to remember?" Keep these sound bites top of mind to use in newspaper interviews, radio talk shows, elevator speeches, etc.
3. Remember that you are known by the company you keep - get testimonials from powerful names - aim high, think BIG!
4. Promote your book to over a thousand book reviewers at newspapers, magazines, on television, radio and online sources through The Critic's Bookshelf. And, you can also promote to librarians and bookstores through Jenkins Group's monthly Review Direct newsletter. Easy and economical, these programs will help you make a splash and get a leg up on your competition.
Get started on your marketing right now. We're currently taking reservations for September amd the dealine is fast approaching! Take a look at the following and give me a call or send a note to khornyak@bookpublishing.com if you have any questions at all.
Put your book in front of 1000 book reviewers for as little as $179.
Jenkins Group, America's leading publishing services firm, offers The Critic's Bookshelf, a powerful and economical reviewer introduction campaign that delivers your title information to over 1000 book reviewers across the United States and Canada. These dedicated book reviewers work for newspapers and magazines, in television and radio, and for online sources as well.
"Marketing my new book myself has been a challenge. It is hard to know where to put your small budget pennies to make them count. Listing my book with The Critic's Bookshelf was a great way to get the news out for me! I will be using their service as often as I can in the future." - Trudy M. Johnson, LMFT, Author of C.P..R.~Choice Processing and Resolution
See sample pages here
Introduce your book to nearly 40,000 librarians and 3200 independent bookstores for as little as $249
Review Direct has evolved from a simple listing of book titles and descriptions to a respected and highly anticpated monthly newsletter featuring an opportunity for nearly 40,000 librarians and 3,200 independent bookstores to see what's happening in the world of independent publishing. Other publishers have enjoyed the benefits of introducing their titles to librarians and independent bookstores through Review Direct - you should too!
Sample pages available here
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Go to www.BookReviewDirect.com for additional information and for secure online ordering at the discounted price, or CLICK HERE for the REVIEW DIRECT registration form.
AND
Go to www.TheCriticsBookshelf.com for additional information and for secure online ordering at the discounted price, or CLICK HERE for the CRITIC'S BOOKSHELF registration form.
I look forward to working with you!
Kim Hornyak, Director of Book Marketing
Jenkins Group, Inc.
1129 Woodmere Avenue, Suite B
Traverse City, MI 49686
231-933-4954, ext. 1013khornyak@bookpublishing.com www.JenkinsGroupInc.com
Jenkins Group, Inc.
1129 Woodmere Avenue, Suite B
Traverse City, MI 49686
231-933-4954, ext. 1013khornyak@bookpublishing.com www.JenkinsGroupInc.com
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