Book Trailers

Movies have trailers that are shown to promote other movies, and now on youtube is something called the "book trailer."  Here the author promotes his book somehow, in this case an author named Franzen pushes his ouevre.

I expect this to become an art form in time, although any teacher putting up youtubes is in effect making book trailers anyway.  But to make a specific youtube to push a book....  hmmm..