Thursday, December 30, 2010

Bach To The Future

In an article on German authors selling more books for better royalties then the UK, a Reason magazine article by Tim Cavanaugh sums up:

It’s worth remembering in our own time of blessed disunion, as copyright protection legally extends nearly a century after an author’s death but the interwebs make copyright difficult to protect. A creator—musical god or Blingee artist—needs fans. But fans lose interest if the barriers to entry are too high. In an interview with Heise magazine, Höffner explains that reduced-price back issues sold well in all the markets he looked at—“but only if there was still someone who moved the book. For most books, readers’ interest had waned.” 

Just so...  you get the best results if you market the book...

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