Tuesday, July 17, 2012

How Come Great Courses Is Still In Business?

Here is a blog with 144 high quality no cost sources of first rate education.  OK, so how come Great Courses is still doing well?  They sell CDs and downloads of courses!

1. The courses are curated, that is knowledgeable people say the courses are good.

2. The delivery method is attractive, CDs, for in your car or elsewhere, or downloads otherwise.

3. They market through a catalog, still the best way to market courses of any sort.  You can browse through a paper catalog, or slog through 144 sites.

There is an opportunity here, to come up with a reader for all those online courses, and a website to curate them.  The thing is the reader.

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