Tuesday, February 19, 2013

First Market, Then Make

Kevin checks in on a fine point...

On Feb 19, 2013, at 10:42 AM, Kevin wrote:

Hello John,
I have two questions I thought I would ask before tonight's class.
1.      As we begin to send out our proposals to the colleges should we already have in place a delivery system for our course (Mibbit, ed2go,..etc) or do the schools decide how the class is delivered?

One example I came across in my local area is http://ce.d214.org/cep/cep_online_classes.aspx

This is a continuing education course instructing prospective online students to visit ed2go.com/dist214  

Essentially I want to know is there anything I should have in place via web/course ability (before) submitting proposals to the schools?

***Our proposal has to do with marketing our course, to find if people are ready willing and able to promote it as it is.  There is a very good chance they are not ready willing and able, for whatever unknowable reason right now.  

If not, aren’t you glad you have not invested a few hundred hours into developing a course no one will take?

If not, aren’t you glad you can right now make changes, based on school feedback, so the course is in fact marketable?

So, most decidedly, we DO NOT want to have delivery methods yet.***

2.      Do you have any suggestions for how a new instructor should address reference requests on applications? Most of us if not all have no actual teaching experience to speak of.  Any references we’d normally use are unable to validate our teaching skillset.

Is the proposal weighed upon more than the instructor’s experience?

***If not teaching references, then topical references...  who knows and approves of your work?  List everyone you can think of, then arrange them by power, from a noted expert down to your mom.  Good press is probably worthless (what do they know?), but satisfied clients is good.***

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