How flattering. Used copies on offer at Amazon.com for up to $800 some odd dollars. What happens is if you are out of stock, which happened recently for me while I was printing another run, those with used copies jack up their prices hoping to find someone desperate. Now that I am back in stock, the prices will come a-tumbling down.
Showing posts with label competition. Show all posts
Showing posts with label competition. Show all posts
Thursday, October 10, 2013
What Happens When Out of Stock On Amazon
Sunday, June 23, 2013
Graduating into Unemployment
India has a million engineers looking for work. It is unwise to have a few hundred people decide what a country needs in terms of education.
Somewhere between a fifth to a third of the million students graduating out of India's engineering colleges run the risk of being unemployed. Others will take jobs well below their technical qualifications in a market where there are few jobs for India's overflowing technical talent pool. Beset by a flood of institutes (offering a varying degree of education) and a shrinking market for their skills, India's engineers are struggling to subsist in an extremely challenging market.
The alternative is to introduce more freedom, so people might seek gainful self-employment.
Somewhere between a fifth to a third of the million students graduating out of India's engineering colleges run the risk of being unemployed. Others will take jobs well below their technical qualifications in a market where there are few jobs for India's overflowing technical talent pool. Beset by a flood of institutes (offering a varying degree of education) and a shrinking market for their skills, India's engineers are struggling to subsist in an extremely challenging market.
The alternative is to introduce more freedom, so people might seek gainful self-employment.
Thursday, March 7, 2013
MOOCs & Natural Teachers
No sooner than I mentioned the idea of natural teachers and MOOCs comes a reply forma colleague at WAOE:
John -
Please contact me for more information.
John -
We're on the cusp of giving the natural teachers a way to collaborate on leading others through material.
Just as Wikipedia allowed crowd-sourcing of reference material, a tool like SlideSpeech will allow crowd-sourcing of learning material.
Consider the Learning Creative Learning MOOC today:
10233 members organized in small groups by time zone/location
As you say, all they need is a platform.
SlideSpeech is a platform which uses text-to-speech for making interactive web/mobile presentations, so multiple authors can work together to create lessons which
1) speak with one voice
2) are searchable (since the voice over is text and the text is searchable)
3) can be collaboratively developed and improved over time (check out a bit of this video which produced this presentation)
As noted in a post to the EdTech Google group:
"If you are not surprised by A. G. (the awesome kid who created this) math skills, then let me tell another thing about him. A.G. is from Venezuela. English is his second language and he teaches math like Salman Khan from Khan Academy. We arrived to a point where is possible to imagine that the next wikipedia of educational content for children may be made by kids."
http://bcontext.com/bfile/solo/fqydpr/?width=507&height=422
http://bcontext.com/bfile/solo/fqydpr/?width=507&height=422
SlideSpeech Google+ community (check out the presentation for the Fountainhead Schools in Gujarat, India)
Wednesday, March 6, 2013
Natural Teachers and MOOCs
So five years in Thomas Friedman notices what is going on.
Clayton Christensen, the Harvard Business School professor and expert on disruptive innovation, gave a compelling talk about how much today’s traditional university has in common with General Motors of the 1960s, just before Toyota used a technology breakthrough to come from nowhere and topple G.M. Christensen noted that Harvard Business School doesn’t teach entry-level accounting anymore, because there is a professor out at Brigham Young University whose online accounting course “is just so good” that Harvard students use that instead. When outstanding becomes so easily available, average is over.
Clayton Christensen, the Harvard Business School professor and expert on disruptive innovation, gave a compelling talk about how much today’s traditional university has in common with General Motors of the 1960s, just before Toyota used a technology breakthrough to come from nowhere and topple G.M. Christensen noted that Harvard Business School doesn’t teach entry-level accounting anymore, because there is a professor out at Brigham Young University whose online accounting course “is just so good” that Harvard students use that instead. When outstanding becomes so easily available, average is over.
I generally think Friedman is a dope but here he is right, if about 5 years behind. I come from a family of academics, but I am a black sheep who went into business. Yet by staying studiously outside the credit system I work when I want, for how much I want, and have absolute academic freedom, not in any way curtailed, which no University professor can claim. (There are always things even a tenured professor cannot say, even though true.) I have all of the teaching I can stand, plus a couple of books selling on amazon and a articles cited dozens of times daily.
Course flipping is Socratic dialogue on steroids: watch the lectures as homework, do the homework in class... this is the future.
But I see something I don't think anyone else has noticed. When there are 40,000 people taking the course, yes there is no access to the sage on the stage, but among the 40,000 there must be 4000 natural teachers. What is missing is a way for those natural teachers to assume a means of leading a dozen or so others through the material.
Another WAOE gig? Some means of identifying the natural teachers in a class and giving them a platform? Pose this to the Panasonic group looking for something to fund?
John Spiers, MA
Black Sheep Enterprises
Tuesday, February 12, 2013
Cato Gets It Wrong
Cato is a putative free market think tank, and one of its "scholars" (from the greek, leisurely) advises we have free trade in education worldwide:
But not really. Free trade agreements are never about free trade, they are always bogus. The only free trade possible is unilaterally pursued. Anything negotiated is always constrained, not free.
So Cato uses the right words, but means nothing of the sort. Only Seattle Teachers' College pursues free trade in education worldwide.
One way to promote free trade in higher education is with international trade agreements.
But not really. Free trade agreements are never about free trade, they are always bogus. The only free trade possible is unilaterally pursued. Anything negotiated is always constrained, not free.
So Cato uses the right words, but means nothing of the sort. Only Seattle Teachers' College pursues free trade in education worldwide.
Wednesday, January 2, 2013
Straighterline.com is close to it...
Inside higher education highlights two programs, with the delightful opening
"Self-employed professor" could soon be an actual job title, thanks to two companies that are helping a small group of college professors market their own online courses, set prices for them and share the tuition revenue.
Read more: http://www.insidehighered.com/news/2012/12/14/two-companies-give-faculty-more-control-online-courses#ixzz2GqMXDr5V
Inside Higher Ed
The article highlights Straighterline and Udemy.com. the more interesting to me is straighter line, especially reading this quote in the article:
Smith calls the new course offerings an “eBay for professors,” who can now “hang out their shingle” with the company's help. “It used to be that students paid professors directly,” Smith said. “We’re rebuilding that model, but with a baseline for assessments.”
I've inquired after this point, because as far as I am concerned, I am the only one advocating students pay instructors directly, a resumption of the medieval model. Straighterline has confirmed he refers here to the medieval model, and the article comments sections takes up this point.
I search constantly to find someone doing the revolution in education right, and this is pretty close. But to my mind accreditation is the Berlin Wall of education, and although straighterline is not accredited, they are associated with schools that can get the students credit for classes taken with straighterline.
Now Straighterline gets criticized for some iffy content, to which the CEO has responded. To my mind this is no big deal, since innovations are always pretty junky at first. Think about the first Apple ... yeccch!... computers and their products today. That will get cleaned up over time.
What is far more interesting is the CEOs defense of his courses, after being trashed by Inside Higher Education, this in the comments section after the article:
Read more: http://www.insidehighered.com/news/2010/12/16/review_of_straighterline_online_courses#ixzz2GqUji5iK
Inside Higher Ed
Correct! Since the basis of accreditation is whimsical, yet it is mandatory for qualification for student loans, that which drives up the cost, and then with cheap money flowing to the schools they ladle on admin on top of admin, with payola to textbook makers, it is clear accreditation is the problem.
My quest continues: unaccredited education, where students pays the instructors directly.
Read especially the comments sections in both articles.
"Self-employed professor" could soon be an actual job title, thanks to two companies that are helping a small group of college professors market their own online courses, set prices for them and share the tuition revenue.
Read more: http://www.insidehighered.com/news/2012/12/14/two-companies-give-faculty-more-control-online-courses#ixzz2GqMXDr5V
Inside Higher Ed
The article highlights Straighterline and Udemy.com. the more interesting to me is straighter line, especially reading this quote in the article:
Smith calls the new course offerings an “eBay for professors,” who can now “hang out their shingle” with the company's help. “It used to be that students paid professors directly,” Smith said. “We’re rebuilding that model, but with a baseline for assessments.”
I've inquired after this point, because as far as I am concerned, I am the only one advocating students pay instructors directly, a resumption of the medieval model. Straighterline has confirmed he refers here to the medieval model, and the article comments sections takes up this point.
I search constantly to find someone doing the revolution in education right, and this is pretty close. But to my mind accreditation is the Berlin Wall of education, and although straighterline is not accredited, they are associated with schools that can get the students credit for classes taken with straighterline.
Now Straighterline gets criticized for some iffy content, to which the CEO has responded. To my mind this is no big deal, since innovations are always pretty junky at first. Think about the first Apple ... yeccch!... computers and their products today. That will get cleaned up over time.
What is far more interesting is the CEOs defense of his courses, after being trashed by Inside Higher Education, this in the comments section after the article:
The course taken by the writer has been reviewed and fully recommended for college credit by the ACE Credit service, a service to whose recommendations more than 1000 colleges profess to adhere. This course was reviewed by DETC. This course was reviewed by the College Board’s AP service. Our partner colleges, who award transfer credit for our courses, have been given complete access to the courses. What is the appropriate way to evaluate courses – a single student’s perspective or course-level reviews conducted independently by dozens of professors, dozens of accredited schools and several higher ed associations?
Unfortunately, the standard used by most colleges for the award of transfer credit, the presence or lack of regional accreditation, is not only insufficient to determine course quality but is also unavailable to us. Despite the fact that credit (and courses) are the unit of academic currency in an age when students can take courses from anyone at anytime, individual courses cannot be accredited, only degree granting programs. This means that colleges can offer, and accept for transfer credit, taxpayer-subsidized courses of wildly varying and indeterminate quality under the umbrella of accreditation. If industry-wide course level, outcome based standards existed, we’d be thrilled to follow them. Unfortunately, such standards are always resisted by colleges and accreditors alike, resulting in entirely subjective decisions about what constitutes college credit. Such subjectivity lets colleges keep those with threatening business models out without having to examine their own standards of course delivery.
Read more: http://www.insidehighered.com/news/2010/12/16/review_of_straighterline_online_courses#ixzz2GqUji5iK
Inside Higher Ed
Correct! Since the basis of accreditation is whimsical, yet it is mandatory for qualification for student loans, that which drives up the cost, and then with cheap money flowing to the schools they ladle on admin on top of admin, with payola to textbook makers, it is clear accreditation is the problem.
My quest continues: unaccredited education, where students pays the instructors directly.
Read especially the comments sections in both articles.
Wednesday, November 28, 2012
Track Your Amazon.com Ranking
Here is a way to track the Amazon.com ranking for your book... pretty cool. He provides the code so you can do it for your own book.
Saturday, November 3, 2012
Free Stuff vs Free Education
I was having a Basil Gimlet at the new bar in San Francisco called Rye with a continuing education director, with whom I shared the idea that a way to sell classroom seats would be to auction them off. He replied the idea appalled him, that he believed education should be free.
I replied I though that kind of free is far too expensive, and the auction idea had merit, for say we have 30 seats to auction off, and the dentist who badly wanted into the class bid $250 for the seat and won a place, and son on down to the last seat, which sells for $6 to the nurse's aide who badly wants to take the class. He asked what is all 30 seats went for $250, and the nurses aide never got in. I assured if I sold 30 at $250 I would add more seats until the $6 person got in. It is a hypothesis that needs to be tested.
But in his sense "free" is where economy is ordered to where a basic good, education, is available to everyone, ability to pay of not.
This is a fine sentiment, and it reflects the reality that many worthy people find they cannot afford or otherwise access education. But pause and ask "how come?" We once had free trade in education, with people opening colleges as fast as a need was perceived. We had that with parks, doctor offices and HMOs, housing, food, well, everything. I remember this very well.
But I also remember the state finishing up on say, parks. Once upon a time people would take a big piece of land next to a lake and turn it into a place for families to spend a day picnicing, baseball and swimming, for a fee. The fee was cheap, it covered the overhead, the park owners had a good life, all was well. but the state came along and starting making rules and regs that made it harder to turn a profit, and then started buying up these parks with taxpayer funded bonds, and made the parks "free." Hence every city now has "parks and recreation" departments, which cost so much to run that the fed and state ones are all now fee based, and hefty fees at that, and city ones are not afraid of a fee either.
I think it was Aristotle said the thing that creates it sustains it. So it is with small business. One thing we could do to cut the deficits is to return those parks to their original condition, to people who start parks.
Community colleges has only been around about 50 years. Before that there were some "junior colleges" and very many private voc tech schools. Like parks, the squeezed these schools and then took them over. And now, the cost/benefit is out of control. Before, students could afford to pay cash at these schools and learn a trade, probably less than students pay now. What students paid covered 100% of schools cost, with a profit. But what students pay now is less than 1/5th of the costs, because these schools have so featherbedded their operations. Taxpayers are mulcted for the rest.
We can have free trade in education, well we have it. This is an area where many good things are percolating up. If you love education, it's time to come up with solutions to problems you experience.
The solution is not free stuff, a band aid over a gaping wound. The solution is free from force and fraud. The state uses force to limit who can offer an education. And they use fraud saying "this is what an education costs." The solution is an alternative in which you can afford what education you need, out of your own pocket. Let that with the gaping wound bleed to death. Grow something just instead.
Saturday, September 29, 2012
Coursera
With so many top universities offering their best courses free online, it was inevitable that someone would package and offer them on a profitable basis. So it has happened. I am working with WAOE.org to do something similar, instead of getting everything up, just get a liberal arts education up on a website for free. I'll let you know how that goes.
Friday, August 24, 2012
Get an Education, Not a Degree
Mish Shedlock is discovering what we've known for quite a while, and he goes one better by graphing it all out. I can only agree with his conclusions, but I'd go one better. Says Mish:
Say I: Get an education, not a degree. That is the idea behind Seattle Teachers' College.
Education is rife with "no child left behind" madness, free tuition for veterans, and for-profit school scams that flourish only because student loans cannot be discharged in bankruptcy. The student loan and Pell Grant programs should be abolished.
Say I: Get an education, not a degree. That is the idea behind Seattle Teachers' College.
Tuesday, July 17, 2012
How Come Great Courses Is Still In Business?
Here is a blog with 144 high quality no cost sources of first rate education. OK, so how come Great Courses is still doing well? They sell CDs and downloads of courses!
1. The courses are curated, that is knowledgeable people say the courses are good.
2. The delivery method is attractive, CDs, for in your car or elsewhere, or downloads otherwise.
3. They market through a catalog, still the best way to market courses of any sort. You can browse through a paper catalog, or slog through 144 sites.
There is an opportunity here, to come up with a reader for all those online courses, and a website to curate them. The thing is the reader.
1. The courses are curated, that is knowledgeable people say the courses are good.
2. The delivery method is attractive, CDs, for in your car or elsewhere, or downloads otherwise.
3. They market through a catalog, still the best way to market courses of any sort. You can browse through a paper catalog, or slog through 144 sites.
There is an opportunity here, to come up with a reader for all those online courses, and a website to curate them. The thing is the reader.
Sunday, July 8, 2012
City College San Francisco Woes
Reuters reports on the troubles CCSF is experiencing, and how it may shut down, California's largest community college. The article talks about budget cutbacks and the commenters talk about illegal aliens and wasted money on overpaid instructors.
But there is a better story buried in the article:
The two-year college that serves 90,000 students risks becoming the first in California to lose its accreditation since 2006, triggering funding cuts that could shutter the school.
So the real problem is accreditation.
The Accrediting Commission for Community and Junior Colleges this week notified the 77-year-old City College that it must prove its worthiness to continue operating.
How is it the ACCJC is a judge of worthiness?
The commission is authorized to operate by the U.S. Department of Education and oversees institutions in the West. It evaluates community and junior colleges every six years.
So people in DC decide the standards for SF?
In a letter to the college's interim chancellor, Commission President Barbara Beno said an accreditation team in March found the school had failed to react to funding cuts and had reached "a financial breaking point."
This year's evaluation of City College of San Francisco criticized it for having too few administrators. The evaluator's report describes the college's 39 administrators as "overtaxed" and insufficient in number to support the college's more than 1,800 faculty members.
OK. what is the correct amount of administrators? Time for schools to reject accreditation and go independent.
But there is a better story buried in the article:
The two-year college that serves 90,000 students risks becoming the first in California to lose its accreditation since 2006, triggering funding cuts that could shutter the school.
So the real problem is accreditation.
The Accrediting Commission for Community and Junior Colleges this week notified the 77-year-old City College that it must prove its worthiness to continue operating.
How is it the ACCJC is a judge of worthiness?
The commission is authorized to operate by the U.S. Department of Education and oversees institutions in the West. It evaluates community and junior colleges every six years.
So people in DC decide the standards for SF?
In a letter to the college's interim chancellor, Commission President Barbara Beno said an accreditation team in March found the school had failed to react to funding cuts and had reached "a financial breaking point."
So accrdeditation is not just about "quality" it is down to the school's books.
The commission cited a lack of administrators as one chief concern and also criticized the college for insufficient assessments of student learning and achievement.
How can a school have too few administrators? Featherbedding admin has been a problem at schools since the beginning. Weird. Student assessments are easy, and done inside the classroom. How is that a problem?
OK. what is the correct amount of administrators? Time for schools to reject accreditation and go independent.
Sunday, July 31, 2011
Digging Ditches
When the printer completes the book run, he'll immediately fedex a copy to you, and then proceed with the packing and shipping of the books. If there is something terribly wrong, best not to ship them here, pay freight etc. work on the problem there.
How often do you see a gummed label on book with the barcode and price? Don't all books already have the barcode and price printed on the book? If they expect to be sold in bookstores they must, since books stores handle inventory control with that universal bar code. As you learned from the book, the bar codes is only the second half of the deal, the first half is to get the number, the ISBN behind the code, from Bowker.com, and then have the barcode produced, and then applied to the book in the printing process. This is rather expensive, adding maybe $100 to he price of the book.
It is possible for there to be a slip twixt the cup and the lip, and the bar code is fouled during the book cover design process, and the bar code does not work when scanned in the stores. For this reason alone you need a technically competent cover designer. I paid $300 for my extremely simple cover (as you shall see) the motif just being a plain white sheet in a typewriter. A commonly read people pay thousands, but that is a bit much....
If the bar code as printed does not work, out come the gummed labels, at your expense, to be put on the books. In my case it would be 1000 copies, but of course I could get the bar code fixed for the next print run, insh'Allah.
For this reason, as soon as I had the real book by fedex, I walked into a bookstore and explained this was fresh off the press and would they scan it? No problem, scan, and up it came, my book, there on the computer. All systems go!
So now I am working on my next book. It is like digging a ditch, which I did once, 165 feet, utility ditch, so, 18 inched wide and 30 inches deep, 165 feet from the house, across the yard, up the hill, along the fence, and to the street. There as many routes I could take, but once I decided the route, I began by tracing the route with the blade end of the pick head. and then it was a matter of going over the same route, time and again, ever deeper, dealing with what obstacles occurred, until the ditch was code-perfect.
As I advise, be open to the world with your work. But Ogilvy says advertising is all in the headline, and anyone can write copy. So it is with titles to books. Titles are your best saleperson, and they must be directed to your audience. David kindly intimated my title is a head-scratcher, and he is right. As I was writing the book, it was directed at academics who would get the play on words. Now my market is everyone, most of whom will just think I am advocating murder. O well.
too late now.
Titles cannot be copyrighted. You can write a book and call it "Gone with the wind" or "The Bible" and there is no law against that. On my present book, since it is heading into a crowded field (economics), I want to keep the title private, lest some person whose book is done hear my title and capture the same for his book.
I helped a cop write his book, and for the cover and title he and his artist son came up with something catchy. So catchy, others had done it before. His title and cover is 99% the same as another autobiography of a cop. And his particular title is the same as hundreds of other works on amazon.com. That makes it hard for customers to find you. Search for your title on amazon before you decide on anything. At least there is only one book ever entitled Perish Your Publisher, and it is mine
So, I hope you are all now digging trenches, tracing out your book, and find it such joyful activity, in spite of the suffering, that you jump to it first thing, with your coffee.
Tuesday, July 5, 2011
GMTA
Dr. North is offering this strategy for writing, one I recommend in the book, but only add that I cite all who contribute a correction.
For another good writing and teaching idea of Dr. North's, with his good admission it is marketing, not control that matters can be had here.
I always release pre-publication PDF versions of my books to subscribers. I challenge them to find typographical errors. They find hundreds. This costs me almost nothing. Then I print the book.
With print-on-demand, I can update easily. But I put in the date of each updated version, so that future readers will know which edition is authoritative: the last one before I died.
I rarely get suggestions for changes in my arguments. Readers confine themselves to verifiable errors: spelling, grammar, dates, etc. Maybe someone says a section is not clear. But this is rare. I like to think this is because I write clearly.
I do get criticisms for my rhetoric: too confrontational. I always ignore this. Confrontation is my style.
For another good writing and teaching idea of Dr. North's, with his good admission it is marketing, not control that matters can be had here.
Tuesday, June 28, 2011
An Honorable Profession
Teaching is often called an honorable profession, and as a youth I experienced that although my parents had a large family on a schoolteacher's salary, the fact that my father was a college professor put him in the same class as the doctors, lawyers, judges and architects who lived in the same neighborhood. It was an honorable profession.
Today teachers are rather disrespected, and it has occurred to me the reason is that they are paid by the state. In the west education (ex ducere, to lead out of, presumably darkness into the light) made its great achievements in an educational system quite different than what we have today. From Augustine to Aquinas, teachers were paid directly by the students. Great innovators could arise and challenge and move our culture forward. Both saints were profoundly controversial in their times, but both prevailed given the educational system we had in place at the time.
Just a few centuries after Aquinas, when teachers such as Galileo were either church or state sponsored, we have rather petty arguments bogging down the system. He who pays the piper calls the tune, and in the modern state, where so few people can take over the whole system, the market is cut out of the equation. Look at medicine, law and education, all generally state sponsored, and all subject to such disrespect. The program for restoring honor to these professions is to withdraw state support.
Today teachers are rather disrespected, and it has occurred to me the reason is that they are paid by the state. In the west education (ex ducere, to lead out of, presumably darkness into the light) made its great achievements in an educational system quite different than what we have today. From Augustine to Aquinas, teachers were paid directly by the students. Great innovators could arise and challenge and move our culture forward. Both saints were profoundly controversial in their times, but both prevailed given the educational system we had in place at the time.
Just a few centuries after Aquinas, when teachers such as Galileo were either church or state sponsored, we have rather petty arguments bogging down the system. He who pays the piper calls the tune, and in the modern state, where so few people can take over the whole system, the market is cut out of the equation. Look at medicine, law and education, all generally state sponsored, and all subject to such disrespect. The program for restoring honor to these professions is to withdraw state support.
Monday, February 14, 2011
Blurb Bookmaker
I am not sure why FEDEX is promoting this publisher (printing association, fedex delivery?) but http://www.blurb.com/ seems to be offering what Apple does regarding putting out a quick book of your own composition, something akin to the old vanity press. Prices seem competitive with Apple, which is to say high, but otherwise I am sure they doa good job.
Sunday, February 6, 2011
Doh! The New Publishing Model
It dawned on me during a conversation with a co-conspirator the other day that the the new book publishing model is the old music publishing model. Recall the old days when music was free on the radio, and you paid for albums and concerts. So now with google books and youtube, you writing is free on googlebooks and your teaching is free on youtube, and people pay for your albums (books) and pay for your concerts (seminars).
Here is the deal... by giving my courses away free on youtube.com, I get very wide distribution worldwide, nd the distribution focusses on those who want the info on the topic... so far some 33,000 uploads. I get nothing from most of those people, but I can track about $5000 a year in revenue from those who do subsequently buy the book or take the seminar.
So it is like radio which was free to the listener, but the closer you got to the artist, the more you paid (album, concert.) Now Paul McCartney gets 5 cents everytime they play Yesterday on the radio, but I also get a few cents everytime someone clicks through on an ad google throws up at viewers watching my videos, so the analogy continues.

Payola was a pay to play scandal in radio, which was unfair because radio waves were limited by law (not by physics, the fact we limit who gets to use what part of the radio spectrum is bad law, economics and physics) and youtube.com has a sort of payola, where you can pay to be the top listing in a search for say my topic, videos on small biz int'l trade. But who cares, it is open and transparent, so it is fair. But I also get my own channel, like having my own radio station, on youtube.com.
You have to think differently, or maybe just old school, to thrive in the new publishing industry.
Here is the deal... by giving my courses away free on youtube.com, I get very wide distribution worldwide, nd the distribution focusses on those who want the info on the topic... so far some 33,000 uploads. I get nothing from most of those people, but I can track about $5000 a year in revenue from those who do subsequently buy the book or take the seminar.
So it is like radio which was free to the listener, but the closer you got to the artist, the more you paid (album, concert.) Now Paul McCartney gets 5 cents everytime they play Yesterday on the radio, but I also get a few cents everytime someone clicks through on an ad google throws up at viewers watching my videos, so the analogy continues.
Payola was a pay to play scandal in radio, which was unfair because radio waves were limited by law (not by physics, the fact we limit who gets to use what part of the radio spectrum is bad law, economics and physics) and youtube.com has a sort of payola, where you can pay to be the top listing in a search for say my topic, videos on small biz int'l trade. But who cares, it is open and transparent, so it is fair. But I also get my own channel, like having my own radio station, on youtube.com.
You have to think differently, or maybe just old school, to thrive in the new publishing industry.
Friday, January 28, 2011
Traditional Schools and Homeless
Seems for credit schools are recruiting in all the wrong places...
Sunday, October 17, 2010
Eye On Competition
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Best regards,
Andrew W. Parvel
Director of Marketing
Jenkins Group
P/1.800.644.0133 x 1004
F/ 231.933.0448
E/ aparvel@bookpublishing.com
W/ www.BookPublishing.com
Our intent is to keep you informed. To delete your e-mail address from our contact list, simply click the link below. Thank you.
Best regards,
Andrew W. Parvel
Director of Marketing
Jenkins Group
P/1.800.644.0133 x 1004
F/ 231.933.0448
E/ aparvel@bookpublishing.com
W/ www.BookPublishing.com
Our intent is to keep you informed. To delete your e-mail address from our contact list, simply click the link below. Thank you.
Jenkins Group, Inc. 1129 Woodmere Ave., Suite B, Traverse City, MI 49686
Phone: 1.800.644.0133 Fax: 231.933.0448
Phone: 1.800.644.0133 Fax: 231.933.0448
Saturday, August 28, 2010
Brown is Ground
Brown Publishing is going bankrupt, having taken on too much debt during the boom to finance with reduced revenues during the bust. It cannot even find a buyer for its assets, nor financing for insiders to buy it. many publishers are in this boat, making space for new companies to move in with no debt and lower costs.
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