I was on the U Washington campus the other day so I dropped in at the offices of the once glorious ASUW Experimental College. I mentioned to the nice receptionist I had taught for 25 years with them, but had to decline once they cut catalog distribution. I mentioned in the heyday they put out 140,000 catalogs and got 7,000 enrollments each quarter, a 5% response rate, which is fantastic.
I asked how they were doing now. She looked it up. 20,000 catalogs and 1000 enrollments.
Hmmm... so 20k is 1/7th of 140k, 1k is 1/7th 7k. Exact!
Still 5% response rate.
The paper catalog is king in noncredit continuing education.
I asked how they were doing now. She looked it up. 20,000 catalogs and 1000 enrollments.
Hmmm... so 20k is 1/7th of 140k, 1k is 1/7th 7k. Exact!
Still 5% response rate.
The paper catalog is king in noncredit continuing education.
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