One reason I am so anti-"intellectual" "property" "rights" is it so constricts creativity and distribution. As copyrights is dying out, artists are learning to market their work themselves. The guitarist for Dire Straights has a tour coming up. Now, of course you can buy tickets from his website, nothing new there. But you can also pre-order a recording of the live concert from his website as well.
Sadly his website seems not up to the task, as people are complaining an inability to make a purchase. Sigh. Yahoo offers bulletproof ecommerce solutions for $30 a month but people still spend megadollars reinventing the ecommerce site wheel.
Now, this marketing in some ways is nothing new, because the Grateful Dead used this method to promote their record sales, that is the bootleg tape.
My guess it is audio only since the media is a USB stick, but one in the shape of the fellows famous guitar.
So, if you are giving a live seminar somewhere, record it, and sell it on your website, or pre-sell it. Make it an event.
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